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Aumsel Launch & Networking Event
04-19-2025
Our Scent Journal
Scent has an extraordinary connection to memory and emotions. Studies show that 75% of our daily emotions are influenced by scent, and our ability to recall a smell is 100 times more powerful than recalling something we see or hear.
The Black Bird and Blue Bird collections are inspired by a journey of heritage, self-discovery, and freedom. Let’s explore the deeper meaning behind these fragrances and how they connect to the soul of Aumsel.
Scent has an extraordinary connection to memory and emotions. Studies show that 75% of our daily emotions are influenced by scent, and our ability to recall a smell is 100 times more powerful than recalling something we see or hear.
The Black Bird and Blue Bird collections are inspired by a journey of heritage, self-discovery, and freedom. Let’s explore the deeper meaning behind these fragrances and how they connect to the soul of Aumsel.
Introducing the Birds
Why Settle For Ordinary?
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Frequently asked questions
No, we don’t recommend it. Rubbing your skin after applying perfume causes the fragrance molecules to break down, making the scent evaporate faster than intended. Instead, let the perfume settle naturally on your skin for a longer-lasting effect.
No, we don’t recommend it. Rubbing your skin after applying perfume causes the fragrance molecules to break down, making the scent evaporate faster than intended. Instead, let the perfume settle naturally on your skin for a longer-lasting effect.
Many people feel that their perfume fades too quickly. Here are some common reasons why this happens and how you can enhance longevity:
- Desensitization: Your nose naturally becomes accustomed to a fragrance, making it seem like the scent has faded. This is common, especially if you wear the same perfume daily. While you may no longer notice it, others around you can still smell it.
- Application Areas Matter: The location where you apply your perfume affects its longevity. Try applying fragrance to cooler areas of your body, such as your ribcage, inner elbows, or even underarms, where diffusion occurs more gradually.
- Environmental Factors: Heat speeds up fragrance evaporation. If you live in a warm climate or apply perfume to areas with high body heat (like wrists and neck), it may fade faster. Experiment with different application spots for a longer-lasting scent.
Many people feel that their perfume fades too quickly. Here are some common reasons why this happens and how you can enhance longevity:
- Desensitization: Your nose naturally becomes accustomed to a fragrance, making it seem like the scent has faded. This is common, especially if you wear the same perfume daily. While you may no longer notice it, others around you can still smell it.
- Application Areas Matter: The location where you apply your perfume affects its longevity. Try applying fragrance to cooler areas of your body, such as your ribcage, inner elbows, or even underarms, where diffusion occurs more gradually.
- Environmental Factors: Heat speeds up fragrance evaporation. If you live in a warm climate or apply perfume to areas with high body heat (like wrists and neck), it may fade faster. Experiment with different application spots for a longer-lasting scent.
Yes, absolutely!
Maceration is the process where a perfume develops its full depth, intensity, and longevity before bottling. We allow all Aumsel fragrances to macerate for 4–8 weeks to ensure optimal olfactory stability. Taking shortcuts would compromise the quality, which is why we meticulously respect this process.
Yes, absolutely!
Maceration is the process where a perfume develops its full depth, intensity, and longevity before bottling. We allow all Aumsel fragrances to macerate for 4–8 weeks to ensure optimal olfactory stability. Taking shortcuts would compromise the quality, which is why we meticulously respect this process.
Yes, perfume can expire over time. To preserve its freshness and longevity, we recommend:
- Storing your fragrance away from direct sunlight
- Keeping it in a cool, dry place
- Avoiding exposure to excessive heat or humidity.
Proper storage helps maintain the integrity of your perfume, ensuring it remains as captivating as the day you first opened it.
Yes, perfume can expire over time. To preserve its freshness and longevity, we recommend:
- Storing your fragrance away from direct sunlight
- Keeping it in a cool, dry place
- Avoiding exposure to excessive heat or humidity.
Proper storage helps maintain the integrity of your perfume, ensuring it remains as captivating as the day you first opened it.